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Buying Guides

How to Choose the Right Coffee Beans for You

Roast, origin and brew method, find your match in five questions.

The short answer

To choose the right coffee beans, match three things to your taste: roast level, origin and your brew method. Decide whether you like bright and fruity or rich and bold, pick a roast to suit, and buy whole beans for freshness. The quiz above narrows it to a recommendation in a few questions.

Interactive · Find your drink

How do you want to feel?

Start with how you like to drink it

The best bean is the one that suits your cup, not the one with the fanciest label. Begin with the drinks you reach for. A milky latte drinker and a black pour-over drinker want different beans, and there is no wrong answer, only a better match.

The three questions that matter

  • Roast: do you prefer bright and lively, balanced, or deep and bold? That points to light, medium or dark.
  • Origin: African coffees often lean fruity and floral, while many Latin American coffees lean chocolatey and nutty.
  • Method: espresso and milk drinks love a fuller roast, while pour-over shines with something brighter.

Then buy well and store well

Buy whole beans in amounts you will finish within a few weeks, and store them airtight, cool and dark. Freshness does more for your cup than almost anything else. Our beans are farm-sourced and chemical-free, a clean starting point whatever your taste.

Frequently asked

What coffee beans are best for beginners?
A medium roast is the friendliest place to start. It is balanced, forgiving across brew methods, and neither too sharp nor too heavy.
Does origin really change the flavour?
Yes. Climate, altitude and processing all leave a mark. As a rough guide, many African coffees are bright and fruity, while many Latin American coffees are nutty and chocolatey.
Should I buy beans for my specific machine?
It helps. Espresso and milk drinks suit a fuller roast, while filter and pour-over often shine with a lighter one. Matching the bean to the method improves the cup.